As the sole designer at a startup company, I was required to wear numerous hats, which drastically helped me hone my skills. Working in a collaborative, multidisciplinary environment familiarized me with a variety of platforms and my technical knowledge ensured ease of collaboration between design and dev. I grew as a designer every day through the engineer-designer feedback loop and learned to create designs that consider the engineering constraints. Working at a data research firm has also made me a strong proponent of data-driven design.

This gap needs to be filled with design that can be understood. I aim to contribute to this by using human-centred design approach to create efficient and dynamic digital experiences that are accessible and inclusive for everyone to enjoy.

I have been working as a UI/UX Designer at ETR, an enterprise technology startup focused on delivering real-time Data Research to connect the IT end-users. My job here requires me to seek a perfect balance between business goals, user needs, and technical feasibility. As the sole designer at a startup company, I was required to wear numerous hats, which drastically helped me hone my skills. Working in a collaborative, multidisciplinary environment familiarized me with a variety of platforms and my technical knowledge ensured ease of collaboration between design and dev. I grew as a designer every day through the engineer-designer feedback loop and learned to create designs that consider the engineering constraints. Working at a data research firm has also made me a strong proponent of data-driven design.

Our eyes physically are a bundle of receptors that connect to the nerves at the back of the eyeballs that connect into our brain. The brain interprets the signals. However, there are no receptors in a black spot where the nerves go back to the brain, a REALLY BIG spot. Do you know what that means? It means that the very center of our vision is actually blank - constantly interpreting what we're seeing and filling in this gap.

This gap needs to be filled with design that can be understood. I aim to contribute to this by using human-centred design approach to create efficient and dynamic digital experiences that are accessible and inclusive for everyone to enjoy.

I have been working as a UI/UX Designer at ETR, an enterprise technology startup focused on delivering real-time Data Research to connect the IT end-users. My job here requires me to seek a perfect balance between business goals, user needs, and technical feasibility. As the sole designer at a startup company, I was required to wear numerous hats, which drastically helped me hone my skills. Working in a collaborative, multidisciplinary environment familiarized me with a variety of platforms and my technical knowledge ensured ease of collaboration between design and dev. I grew as a designer every day through the engineer-designer feedback loop and learned to create designs that consider the engineering constraints. Working at a data research firm has also made me a strong proponent of data-driven design.

As the sole designer at a startup company, I was required to wear numerous hats, which drastically helped me hone my skills. Working in a collaborative, multidisciplinary environment familiarized me with a variety of platforms and my technical knowledge ensured ease of collaboration between design and dev. I grew as a designer every day through the engineer-designer feedback loop and learned to create designs that consider the engineering constraints. Working at a data research firm has also made me a strong proponent of data-driven design.

As the sole designer at a startup company, I was required to wear numerous hats, which drastically helped me hone my skills. Working in a collaborative, multidisciplinary environment familiarized me with a variety of platforms and my technical knowledge ensured ease of collaboration between design and dev. I grew as a designer every day through the engineer-designer feedback loop and learned to create designs that consider the engineering constraints. Working at a data research firm has also made me a strong proponent of data-driven design.